Bootstrap your service and make money

I regularly read this piece of advice by Jason Fried of 37 signals on practicing to make money. With the public sector knuckling down to boost revenue and “act more business-like” I think there is much to learn from internet and digital-focused businesses. As a new team, i REALLY think it pays to act like a business unit within the organisation as we have yet to prove our worth in some folks eyes. I’m betting making money will help change that.

Read How to Get Good at Making Money from the creator of basecamp, which many of use.

Understand the buyer

…I made the discovery that people’s reasons for buying things often don’t match up with the company’s reason for selling them.

Understanding what people really want to know—and how that differs from what you want to tell them—is a fundamental tenet of sales. And you can’t get good at making money unless you get good at selling.

People are happy to pay for things that work well.

I can’t say enough about bootstrapping. Whether you’re starting your first business or your next one, my advice is to bootstrap it.

What Screens Want by Frank Chimero

Lace up your boots and dive right into this article What Screens Want which will be doing the rounds at conferences and talks for months to come and rightly so:

One of the reasons that I’m so fascinated by screens is because their story is our story. First there was darkness, and then there was light. And then we figured out how to make that light dance. Both stories are about transformations, about change. Screens have flux, and so do we.

So the pep talk is that things are starting to suck, but there’s a capacity for change in what we’ve made, who we are, and what we believe. Everything was made, and if we want, we can remake it how we see fit. We only need to want it.

And then we have to build it.

Richard Gregory lecture 2013

On 28th October 2013 the Bristol vision institute hosted the annual Richard Gregory lecture in the Wills Building, University of Bristol. The talk was titled ‘Better than being there – Being there better, How technology is shaping the future of media’.

Matthew Postgate has the job of shaping and leading research and development for the BBC. His talk covered the approach the BBC is taking to embracing emerging technologies, practices and coping with the challenges that brings for a global organisation. Here are my notes:

  • Evaluation of tools to educate and entertain which is the mission of the BBC
  • Broadcast is considered a system of creation, delivery and consumption which hasn’t changed much since 1922
  • Key theme of change is now we are in the information age
  • IP end to end
  • Data centric
  • New devices and new interfaces
  • This has led to a change in how we create media to deal with the shift
  • The new broadcast system is split between create, deliver, consume and the BBC have four themes as a framework: immersive, pervasive, data rich and interactive (personal and adaptive)
  • IMMERSIVE: trying to get to the halo deck from star trek
  • 2012 Olympics used super hi vision
  • 8k cameras which are 16 times quality of current HD and uses 22 surround sound – sound not only left to right but also up and down
  • Showed an example of using the oculus rift VR headset and a 360 camera to film music practice
  • PERVASIVE: Ability to be everywhere and showing live events on mobile to complement
  • Designing for four screens: TV, desktop/Laptop, tablets and mobile are considered for all design
  • Hewlett Packard say ‘information as a utility’
  • We expect to arrive and be able to use and consume immediately
  • Wallpaper thin television using tablet control is coming in the next 20 years
  • Friends and family can join you from their location to watch things remotely together
  • Different surfaces emerging
  • Media will become more contextual as there is already more media than we can possibly consume
  • Media will begin to seek you out based on what systems know you consume using software agents
  • DATA RICH: no longer sealed, more akin to datasets
  • Will be commonplace to overlay data to your screen, even during live events
  • INTERACTIVE, PERSONAL, ADAPTIVE
  • You’ll be able to zoom into the screen
  • Interactive to become personal
  • Adaptive abilities enabling previously fixed programmes to change, such as using your location to alter the activity live, such as using your local weather during a radio show
  • We shouldn’t lose sight of the storytelling
  • If we can take the traditional broadcast skills and add new science and then combine we’ll have even better broadcasting
  • We should be brave in re-inventing broadcasting
  • The use of contextual media will mean that your device knows your activity and will deliver the right type and length of content based on expected location, calendar entries etc

 

 

Week 20

This week, in between three days out at events, my mind began to wander towards our team and service activity for 2014. In short I have been thinking about the scope of the work, embedding digital into our daily activity (hat tip to Michael Edson) and getting things done. After a few months to settle in, I now have clean air to run in with a better sense of some actionable work. I must focus and ensure we ‘DO’ now. Here at the highlights of the week:
  • I attended the local tedx event, Tedxbristol 2013. Lots of students in attendance who I enjoyed earwigging
  • World usability Day hosted at the M Shed and a great 1 track affair with a diverse agenda
  • Disaster planning
  • Team catch ups and progress meetings
  • Reviewed the student as producer project requirements before their deadline
  • Uk Museums on the web 2013 hosted at Tate Modern in London. 120 or so of my peers in a 1 track informal series of talks about work recently done and plans for 2014. I met a very friendly and supportive bunch who I look forward to working with in the near future. The 5:30am bus to London I enjoyed less!
  • Discovered youtube tv which enables you to send videos to your TV from any device on the same network.
  • Released v1 of our service Digital Principles into the wild. These will really help us in the coming months and support the digital strategy which is coming soon. The 8 principles began life as over 150 scraps of paper that I collected from conversations with my team, other groups in the sector, the service, funders and partners.

Digital Principles for Bristol Museums Service

Digital continues to permeate throughout the service by way of our  internal processes and by our users.  The Office for National Statistics shows that 86 percent of UK adults have used the internet at least once in the past three months. Physical location is no longer the defining factor when we refer to users of our service. In order to effectively use our spaces and reach the widest audience digital needs to be at the very core to the Bristol Museums, Galleries and Archive service. We need to offer digital services that will enable us to help deliver our mission. These digital principles allow us to ask “why” for all future digital direction.

UPDATE: I have moved the principles to their permanent home over on the Bristol Museums, Galleries and Archive labs blog.

 

Week 19

This week was a mixed bag of different activity with the biggest excitement meeting three groups of students from the University of Bristol.
I kicked off the week attending Digital Bristol workshop at the Colston Hall for the morning sessions. We got to hear from local business such as Aardman animations who are working with Rolls-royce to see how Aardman ‘bottle’ creativity. Taking 15 years to produce a new engine is too long! We heard from local funding pots about the various flavours of borrowing and grant available. After the kickoff session I sat in on the ‘playable City’ strand to hear from the Watershed, Council and ibm about projects they have been doing to get the public involved. I made a comment about strangers not wanting to play with other complete strangers but rather the people they are with, which most folk didn’t agree with.
A service wide review of our current budget position took a large amount of my energy carrying on from the previous week. Enough said.
I met with the retail manager to explore our online shop options including ebay and amazon as options. I vaguely recall a few museums selling via these channels so will be doing a bit more discovery around this. Get to the people without re-inventing the wheel was the general vibe.
I completed my final Health and safety workshop
I attended an evening ‘debate’ about profit in the heritage sector. It was less of a debate and more storytelling from the speakers. A few useful views were made by the audience.
We will be showing an exhibition next October called ‘Moved by Conflict’ at the M Shed Museum around World War 1 and the involvement of people from Bristol. I got to sit with one of our in-house designers to see how these get planned and executed. I will be exploring the digital engagement aspect and had to submit some thoughts. We’ll be looking at sensors, RFID, motion tracking and displaying stories in new ways for the service rather than passive projection and iPads.
I saw some great work by our collection team who are working on migration of data from an old system to our collections management system.
Heard about an idea for crowd funding.
During a meeting with two different UWE factions I mentioned my 2014 idea for ‘bringing the museum out into the City’ which was very positively received. I MUST put these ideas on the blog as I think this thread of an idea has legs.
I have been on call to support the 3 day MuseomixUK event up at Iron bridge, thought the one time I could of been of use I didn’t have my laptop with me!
Cleared up some confusion around our intentions for a website plan for 2014. If anybody can point to helpful material on ‘cases for museums to have their own non-council website’ that would be most welcome.
My personal highlight of the week was meeting three groups of students who will each be producing a digital outcome for the service. Each group is from the University of Bristol Computer Science department on their second year and working with us as part of their course. I canvassed the service for problems that needed solving and three were selected. The kickoff meetings went well and I have great hopes for the outcomes in due course. Partnership working that is working!
Stepped on a few toes…

Week 18

This week was heavy on spinning some tiny plates for 2014 activity. From next week onwards I’m hopefully returning to the present and kicking off with digital skills training and ‘the website’. Rather than go day-to-day this week here is a list of activities which mostly follow Monday – Friday.

  • Great evening talk by Matthew Postgate from the BBC Better than being there – Being there better, How technology is shaping the future of media  which included wallpaper thin TVs, contextual content and personalisation. Much of which will affect the museum sector in the next twenty years
  • Ran a Twitter training session for the good folks at Blaise Castle House Museum
  • Went to introduce myself to Bristol and Regional Archaeological Services and looked at bringing the website back into the fold
  • Had a tour of the services that Calvium offer for mobile development
  • Briefly chopped it up with Tom Metcalfe about being involved in the REACT objects sandbox projects
  • Sat with Alastair Somerville to see what work he doe’s in the sector. This is regarding to ‘bringing the collection’ out to the public around our digital engagement focus.
  • Found out more about what possibilities we have with improving our website offering centrally. There are big changes afoot which may or may not work to our advantage. One of our questions which I hope to hear back on soon is if we can have an AB test effectively driving 50 percent of visitors to an ‘alpha’ website and seeing if there is a positive change in usage. Why spend time, money and resource if effectively folks are happy.
  • Began to wrap my head around opportunities for licensing some of our media such as images. Across the sector there is an assumption that our digitised collections have bags of cash waiting to be unlocked. Yet many museums are now giving away thousands of images for free. Lots to unpack in this area.
  • Understanding audiences wants and needs on-site and ‘out there’. Add in stakeholder demands, throw into a pot and make magic in 2014…
  • Confirmation that we’ll soon start work with three University of Bristol Student project teams from the Computer Science department. They’ll be working on three of our problems as part of their coursework. The projects are around databases, making collections playful and showing objects in space and time
  • Budgets

Week 17

To kick the week off I completed the mandatory Recruitment and Selection workshop. The day itself was an enjoyable mix of scenarios and role playing to help us know about recruitment ‘The Bristol City Council Way’. However the pre-workshop homework was an exercise in frustration. The previous week I set aside an afternoon to read the policy and related guidance but the intranet was down. I took the work home for the weekend and low and behold I needed the intranet as practically ever reference was buried in the intranet which isn’t available from home. Why use the web if you force staff to be on-site you may have heard me cry. The only solution was to head to the office for much of Sunday which didn’t make me popular at home. I would pick apart the workbook but the trainers say we are the ‘last’ cohort of the current process. I will say that throwing a bunch of barely related questions together without hyperlinks or consideration for the user in a Word document doesn’t cut the mustard in 2013. My e-learning inner-self had to button it!

Tuesday was largely catching up with the team and me introducing Trello for the whole team to see what major activities we are all working on, myself included. Although we are a nominally a traditional Council team, we are all remote from each other so we need to operate with a proper remote team mindset and use tools to help us achieve our mission (grand eh). This is why I’m looking forward to the new book from 37signals remote office not required out this coming Tuesday.

Wednesday had me wearing my digital fund-raising hat and looking at a magic 8-ball to see what the future of crowd funding might look like. Once I was able to slip this hat I quickly donned my ‘future of digital in a museum’ hat and wrote a 1 page ‘Digital as a Platform’ piece for the senior management team. It included remote working, wearing technology and the museum as publisher. Once it has been used for its intended purpose i’ll throw it up on the blog. As an aside I suggest listening to And the Crowdfund Goes Wild with Yancey Strickler (Episode 42) to hear from one of the kickstarter co-founders.

On Thursday I squeezed in a tour of the Bristol Records Office and got to see a book that has been given to the service. It is a lively diary of a four month trip and we will be running a social media campaign to tell the story which is pretty exciting.

After the tour I got to sink my teeth into some plate spinning around all of our existing online properties, unearthing some projects that require reviewing.

On Friday I enjoyed a lunchtime talk I wrote about the other day and met with a Council directorate that I hope to work with in 2014 as they do some pretty interesting stuff around infrastructure, Green Cities and innovation. Unfortunately the day had to end with a problem pre-dating me joining that I hope can be resolved very soon.

Alex Rankin, who works at the museum service wrote a little bit about the talking cranes project we are breathing new life back into over on his blog which is worth a read.

REACT Lunchtime Talk: Elements of Interactive Storytelling

During his lunchtime talk Daniel Burwen explained that careful consideration of the four elements plus the four spaces equals coherence for storytelling using technology. Here are my notes for the talk Elements of Interactive Storytelling.

  • The four elements are User experience,  Story, Technology and Aesthetics
  • The four spaces are Hearth, Reading nook, Anywhere and Workbook
  • The spectrum of Narrative mechanics between Games (interactive and mechanic depth) and Films (passive and emotional complexity)
  • Doing (games) vs feeling (films)
  • 1978 laser disc
  • 1983 dragons lair – depth was press button to not die
  • 1985 Mario brothers run, jump’ stopm’ kick shoot
  • 1991 another world – cut scenes appear
  • 1993 virtual fighter – 3d games emerge, camera language and large data
  • Mechanical depth and emotional complexity
  • Uncanny valley for virtual characters
  • Last of us game – unified aesthetic between film and game. The game is built for mechanical depth and is highly abstract
  • Attention economies for TV, laptop, tablet and mobile vary but the longer the attention the higher the value.
  • TV is $10- $60, mobile is free to $5
  • Focusing on tablets gives a good trade-off
  • Game called winosill might be helpful for displays e.g. at blaise Castle Museum 🙂
  • Mouse and keyboard vs touch
  • Interactive narrative is a goal as you can get mechanical depth and emotion
  • New PS4 and Xbox enable body movement and may be tipping point beyond control pads
  • Oculus rift headset – the less abstraction in interface the more emotional connection we can have and this type of device may be the new era post control pad
  • So where is this going? from first moving image film to Citizen Kane was a breakout experience for its time and it has been 41 years since pong
  • Wii came put in 2006 and since then we have great things across all the devices eg the oculus rift’ and Xbox kinnect, maybe we are about to bring them together

Since making my notes I have stumbled across the talk as a slidedeck on Prezi which you should check out.

 

Week 16

This week was pretty ‘social’ and therefore flat out with meetings and social media!

I kicked off the week with an introduction for one of our casual staff about museums on the web and the opportunities for the service. I used this as a way to see what level of support I could roll-out to a large group of people who are curious about the web but are very much digital visitors or who rarely use the web. The lesson I took away from this session was to make NO assumptions about how others view the web and to listen to each member of staff THEN I can slowly provide the right responses, hopefully at scale but i am fully prepared to go one to one if I need. A seed of an idea also arose around producing guidance under a creative commons licence that perhaps other museums could re-purpose (sounds like Jisc for the museums!).

Next I had to grapple with a project that would have me pulling out my hair if I had any….

Tuesday was a visit to the Safety team for my part 1 Health and Safety for Managers training. I feel confident about our process but there isn’t any room to be complacent and I have several minor things to iron out.

On Wednesday I met with several others to finalise our Museum Social Media principles which should give staff the guidance and confidence to begin helping us use our social media and importantly know who to turn to. A blind spot for us is the weekend but several weekend staff have agreed to cover the fort which i feel is worth a ‘fist pump’. I met Stef Goodchild  for lunch as I wanted to hear how his mind-blowing work on music stages could perhaps be used for temp exhibitions. Think lasers, sound, smoke, LEDs and projection. If you want innovation, experimentation for engagement and R&D Dear funders let me and Stef cook up something!

In the evening M Shed hosted a debate called ’50 years since the bus boycott – what has changed?’ which was enjoyable and packed. The event was live broadcast to a local radio station too so a recording will appear very soon. I played roving mic ha.

On Thursday I spoke with Apple about the finer detail of purchase vs leasing of iPads which I need to expand out into a post on its own. Needless to say I am being very cautious as I don’t want one of those famous cupboards full of obsolete devices in 2- years. Khio Vinh wrote about this in Build not to Last.
I met with two different potential partners for 2014-15 projects around digital engagement.

In the afternoon I headed over to Sift Digital for the regular ‘South West social media meetup’ and really enjoyed hearing Jukesie ranting about the social media landscape. Slides and details are over on his weekly post.

Friday morning I had the pleasure of hearing a visiting resident to the museum talk about how we can help Chinese visitors enjoy the museum. Lots of food for thought around international tourism to the region.

Then I spent the rest of the day at the Watershed REACT heritage sandbox which was an opportunity to network and learn from others in the digital sector beyond the local authority. There was some interest in collaboration and partnership which i see as fundamental to getting things done whilst including Bristol people.

Looking back it was a packed week ending in the bonus Sunday afternoon preparing for my recruitment training in the office!

I think I may have even found a little bit of time to pop home.