Where in your organisation does social media responsibility reside?
And do you have other hubs for social media other than the core team?
(And what are the strategies behind?
Social media lives within the content strategy, and is the equal responsibility of all staff and volunteers at Bristol Museum Service. My role, along with 1 marketing officer is to support (highlight the opportunities, training, guidelines etc) any individual and/or team.
Anybody can contribute to the official social media channels and are encouraged to think about why, how and when to use social media to support a project or theme of activity.
Our evaluation officer then evaluates our effort and we can then use the Build, Measure, Learn loop to improve.
We then have around 5 staff spread across the service who act as ‘champions’ helping their areas and feeding back to the folks interested in digital.
The content strategy is to whisper, shout, inform, engagement, promote, listen, experiment and interact in accordance with our mission.
In 2014 I hope to have social media / digital engagement specifically highlighted in all new job descriptions.
From: Museums Computer Group [MCG@JISCMAIL.AC.UK] on behalf of Kajsa Hartig
Sent: 05 December 2013 17:33
Subject: [MCG] Where does social media reside in your organisation?