Choosing the same mode of communication

When you meet a friend for a leisurely catch-up it helps if you agree in advance if you’ll walk, jog or cycle. It isn’t easy to hold a conversation if one of you is walking and the other is trying to balance on a bicycle at 2mph. Inevitably the cyclist will end up begrudgingly pushing the bicycle. Fixing this is easy.

Choosing your mode of transport with purpose is like choosing your digital tools for communicating. Works better if we think in advance what we’ll use and what’s the point.

We’ll meet face to face for solving X type of communication

We’ll use email for Y type of communication

We’ll use trello for Z type of communication.

That was the “old way” is there another way?

We’re all spending lots of time guessing what might be next. We also all talk lots about “returning to normal”. Yet often the normal way was followed without checking if it was fit for purpose – unless it was of course. So all this week I’ve been trying to use the phase “that was the old way” instead of “return to normal”.

Then today I stumbled over the term collective conservatism when reading Nudge, which refers to the tendency of groups to stick to established patterns even as new needs arise.

It is clear that for the short term at the very least is is impossible to slip back into the old way. Thus now is the time to see if we can shift our culture in a different direction for the long term benefit.

An example is adding to our digital by default ways to include digital communication and remote working. Not remote vs office but default to remote. We’ll see.

Give email the time it deserves

Email can be important. A way to push a relationship or project one step further. To give thanks or stay in the loop. One of the best things I ever did was to assign time each day to my diary to “process” my email. If email is a part of your daily working life then give email the time it deserves in your day.

I assign an hour in the morning and approx 30mins in the afternoon. The time is just enough to keep moving forward, respond in a timely manner and keep work in my inbox not my head.

Once you learn to give email the time it deserves the next phase is to send better email.

Show me the price

During a trip to Manchester I took a few minutes to walkthrough the shop with the manager. This was an aside to the main reason for the visit but I spotted something immediately. Most of the products either weren’t priced or their related pricing point of sale wasn’t close enough. Hiding in plain sight was a big hurdle for the potential customer. It’s human nature to not ask staff about the price. Show me the price so I have as little friction as possible when considering a product.

Retail is 1000 little details like this.

100% increase in retail

Friday 22nd March 2019 marks a fantastic milestone as our retail officially tipped over the 100% growth in revenue since taking over in 2015. A huge thanks to all our customers, teams and those who have helped us make every possible mistake and still keep on rolling.

10 years on Twitter

According to Twitter, today marks 10 years on the platform for me @zakmensah. I remember resisting for over a year having grown tired of signing up for platforms that never gained traction beyond the early adopters. I’ve never been that interested in being first to the party. I was at Jisc at the time and traveling the UK for events and conferences was a big part of my role. I started to notice that the various unconference/meet-ups were being organised on twitter and I felt left out. I wanted to know which pub was the pub folks were gathering at. As with all new platforms I didn’t get the point for awhile but once I started to discover groups in the pub I was set ha. Fast forward 10 years and I’m  glad I jumped on twitter and its evolution has been interesting to watch. From nerds to the mainstream. In the same period of time many other social platforms have risen and fallen including Google Wave, myspace, snapchat and many others I’ve long forgotten.
I have met great people on twitter, some I have yet to meet in person and others I have hollered at when in their country. I have had wonderful work opportunities, learned a bunch and its often the first port of call when I’m stuck and need advice for work. I like the little tribes such as museumhour and musetech  and following the boxing or F1 for the wit and live emotion.
I like to share on twitter and also keep lots of things private. I can pick and choose as I please which is the whole point. For example I never post family photos and try to avoid tweeting much when at the pub for obvious reasons. Tweets wash over the timeline so I don’t pay too much attention to crafting messages or take myself too seriously. But I do want to live my life a bit on the web as a dry serious me online would be a dull shame.
Happy birthday to the 10 year @zakmensah version of me. Oh and the oldest tweet I can find is me saying hello to someone’s mum.

Shopify feature request for two-step

Two-step authentication is one of the tools we should all use to help prevent our accounts being compromised. Shopify now has this feature but its implementation could do with a further feature. At present as the master admin I cannot enforce two-step authentication for staff who have admin rights. I have to rely that individual staff will choose to set this up and/or stand over their shoulder which isn’t going to win hearts and minds!

I would like to request that the master admin account has a way to invoke all admin accounts to be forced to have two-step switched on/set-up to ensure the security of our admin area.

Over to you shopify.

Remember remember the 5th of December 2016

5th December stung me. I had one important job to do and I made a mistake. I didn’t check the whole piece of work. It was nearly 5pm and my mind wandered to the talk I had to deliver the following day. Instead of my normal line by line checking I pressed “send and upload” and thought nothing of it. Except that work had an error.

In less than 24hrs that error was spotted and I had some explaining to do…or lack thereof. I needed to mark this event on the blog as a reminder to my dear self. By all means blog about successes but remember not to fly too close to the sun.

Using a ChangeLog

A good practice I have done since my early days at University is to keep a record of notable changes I make to a project or “thing”. In computing this is super common as changes you make, often to code, don’t work the first few times, so you want to record what you changed to un-break it. The recording is a simple text file which is universally called a “ChangeLog“.

For example during October I changed our online shop shipping costs from being £3.50 to FREE. I have no hope of remembering I did this in a few months time so I make a note of it in my ChangeLog – I write these into evernote but you can use whatever you like. I write each change as follows:

  • YYYY-MM-DD
  • Text documenting the change
  • Name of person making the change if using a shared ChangeLog

In addition to the ChangeLog being useful for my own projects I find it very helpful for my regular 1:1s with my boss/teams, workshops and even when preparing for job interviews.

Shopify Retail Tour 2016 Bristol

Busy crowd at Shopify Tour in Bristol

Hosted at Arnolfino on Tuesday 27th September 2016

Myself and Darren popped along to the Shopify Retail Tour to see one of the experts, meet other retail nerds and hear what is new. The whole setup was very slick and I loved the fittings they’d designed for the tour.

At Bristol Culture we currently run four Shopify point of sale (POS) instances across retail (£300K+) , fundraising and Archives.

We had booked a one-on-one session with one of the Shopify support team. We wanted to pick their brains about better ways to run our small empire online and mention a few issues we have with POS.

One of the reasons I chose Shopify originally was due to the added features that third party apps can offer. Our host was fantastic at reviewing our current online shop which has a tiny conversion rate of 0.4% and making having done a test purchase suggested ways to improve:

  • Try out multiple shop inventory apps such as Tradegeeko (for our small £££ expansion) or Stitch labs
  • Quick books for more useful management of our business position
  • Using their newly acquired KIT for third party marketing
  • Free app SEO doctor to see where our online shop could be improved
  • ALT Text app (free)
  • Make it clear that we offer in-museum pick-up of orders
  • Read and action : 50 ways to make your first sales
  • regularly review our abandoned checkout analytics
  • Try Facebook sales Channel (found via report area)
  • Find a better header image
  • Blog regularly to help SEO – ask suppliers too!
  • Photography- keep consistent background
  • Organise products a in range or collection instead of long product pages

The helpful Mailchimp team also showed us 2-3 automation features we’ll be testing very soon to kick start our mailing list efforts.

I was super happy that David Seal from the POS team was at the event and I had the chance to explain how we use POS, some issues and made a few feature requests. I have been following David on Twitter for some time so it is always cool to meet twitter folk.

The new mobile phone version of Shopify was released on Tuesday which finally lets me login to multiple stores without the hassle of logging out on Android. It has only crashed once in 24hrs!

Suggestions/feedback

  1. Our biggest feature request is for the mobile app or bar code scanner to let us quickly scan products on the spot and get sales history. This would really help us review the position of products and any affect of moving, effectively letting us do easy A/B testing.
  2. As with many people i’m baffled that adding Cost of Goods isn’t possible natively within Shopify. How else do you know your profit margin?! it would immediately help you review products and maybe increase or delete a SKU.
  3. I also suggested that Shopify should look into partnering with retail shop fitters for pop-up equipments and fixtures.
  4. POS app can seem slow or unresponsive when our team are busy and we can get the odd crash – tough if it is in its locked enclosure!
  5. The till drawer only opens when we have wifi which sometimes falls over and unless you have the key you are in for a tough sell!

My favourite quote of the evening came right at the end when one of the speakers said “They can’t catch you if you keep running”

Thanks for having us!

#shopifyretailtour