Say hello to Doris and BMAG Guide to the Art Collection

I’m super excited that after lots of graft from the team we’ve just released two very special products:

Doris the Pliosaurus After 150 million years Doris, based on a model of our Pliosaurus, has come to life again as a retail product!  Doris is currently the star of our exhibition  Pliosaurus! until Jan 2018 and marks our first foray into making our own models. Darren Roberts worked directly with the manufacturer in China via Alibaba which in itself marks a shift in how retail is evolving – working direct instead of through a wholesaler or brand.

Bristol Museum & Art Gallery: Guide to the Art Collection. Julia Carver worked incredibly hard to meet my objective [book that will retail for less than £10 and appeal to 10,000 or more people a year] and tight deadline of producing in conjunction with Bristol Books, the museums first ever guide to some highlights of our 1300 paintings. The public are constantly asking for books about the collection so I’m proud I’ve been part of making the project happen. Its not easy finding “firsts” in a near 200 year old service! Books that are self published have a fantastic margin and we’re hoping this book really lights up the till. ISBN: 9781909446120 A special thanks to the generous financial and moral support from Simon Baker, David Speller, and the Friends of Bristol Art Gallery.

Shopify feature request for two-step

Two-step authentication is one of the tools we should all use to help prevent our accounts being compromised. Shopify now has this feature but its implementation could do with a further feature. At present as the master admin I cannot enforce two-step authentication for staff who have admin rights. I have to rely that individual staff will choose to set this up and/or stand over their shoulder which isn’t going to win hearts and minds!

I would like to request that the master admin account has a way to invoke all admin accounts to be forced to have two-step switched on/set-up to ensure the security of our admin area.

Over to you shopify.

Shopify Retail Tour 2016 Bristol

Busy crowd at Shopify Tour in Bristol

Hosted at Arnolfino on Tuesday 27th September 2016

Myself and Darren popped along to the Shopify Retail Tour to see one of the experts, meet other retail nerds and hear what is new. The whole setup was very slick and I loved the fittings they’d designed for the tour.

At Bristol Culture we currently run four Shopify point of sale (POS) instances across retail (£300K+) , fundraising and Archives.

We had booked a one-on-one session with one of the Shopify support team. We wanted to pick their brains about better ways to run our small empire online and mention a few issues we have with POS.

One of the reasons I chose Shopify originally was due to the added features that third party apps can offer. Our host was fantastic at reviewing our current online shop which has a tiny conversion rate of 0.4% and making having done a test purchase suggested ways to improve:

  • Try out multiple shop inventory apps such as Tradegeeko (for our small £££ expansion) or Stitch labs
  • Quick books for more useful management of our business position
  • Using their newly acquired KIT for third party marketing
  • Free app SEO doctor to see where our online shop could be improved
  • ALT Text app (free)
  • Make it clear that we offer in-museum pick-up of orders
  • Read and action : 50 ways to make your first sales
  • regularly review our abandoned checkout analytics
  • Try Facebook sales Channel (found via report area)
  • Find a better header image
  • Blog regularly to help SEO – ask suppliers too!
  • Photography- keep consistent background
  • Organise products a in range or collection instead of long product pages

The helpful Mailchimp team also showed us 2-3 automation features we’ll be testing very soon to kick start our mailing list efforts.

I was super happy that David Seal from the POS team was at the event and I had the chance to explain how we use POS, some issues and made a few feature requests. I have been following David on Twitter for some time so it is always cool to meet twitter folk.

The new mobile phone version of Shopify was released on Tuesday which finally lets me login to multiple stores without the hassle of logging out on Android. It has only crashed once in 24hrs!

Suggestions/feedback

  1. Our biggest feature request is for the mobile app or bar code scanner to let us quickly scan products on the spot and get sales history. This would really help us review the position of products and any affect of moving, effectively letting us do easy A/B testing.
  2. As with many people i’m baffled that adding Cost of Goods isn’t possible natively within Shopify. How else do you know your profit margin?! it would immediately help you review products and maybe increase or delete a SKU.
  3. I also suggested that Shopify should look into partnering with retail shop fitters for pop-up equipments and fixtures.
  4. POS app can seem slow or unresponsive when our team are busy and we can get the odd crash – tough if it is in its locked enclosure!
  5. The till drawer only opens when we have wifi which sometimes falls over and unless you have the key you are in for a tough sell!

My favourite quote of the evening came right at the end when one of the speakers said “They can’t catch you if you keep running”

Thanks for having us!

#shopifyretailtour

Notes from Banksy panel: Does Banksy have a social responsibility to do more to support the causes he highlights in his art?

On Saturday 14th May 2016, to launch the 4th edition of the book Home Sweet Home by Tangent books we decided to host a panel “Does Banksy have a social responsibility to do more to support the causes he highlights in his art.?” At M Shed in collaboration with the Festival of ideas.

It was a glorious sunny day and about 100 people came to hear Will Simpson, Marc Leverton and Katy Bauer, all authors of Banksy books. Richard Jones was referee.

The third edition was one of our best selling products last year so this event seemed a great way to fly the flag whilst quenching the thirst of the Banksy loving public. We can’t go a day at the museum without people coming specifically to see our Banksy statue on their trail across the city.

We sold £100 worth of books and people seemed to really enjoy it. I know one person came all the way up from Cornwall.

It was only my second attempt at book signing and I have learned a few things to make it better. Also I’m convinced that it needs to either be an event or pure book signing. Either you want a signed boom or you come for the chat/debate. Cool.

Anyway below are the notes I scribbled down. They aren’t exhaustive and I may have misunderstood of misattributed points so please forgive any errors I may have made.

My panel notes

The majority of the audience answered “No” to the question “Should Banksy have a social responsibility to do more to support the causes he highlights in his art.
Will: explained that he was part of a group who went to Mexico with Banksy to paint and highlight the Zapatista movement. The plan was that Banksy was going to spend a few days painting and in-between they played some football. Whenever they were short of players, Banksy would be in goal. Will is recalling this trip from around 15 years ago and hasn’t seen Banksy in over a decade but remembers he was very smart and had a dry sense of humour. As Banksy was there to paint, Will remembers that Banksy had done lots of research and spoke to locals to see what they wanted. Will then backtracked to the Autumn of 2000 when Banksy was starting to get popular. To fundraise, he had an idea to use a painting, which was pink with a footballer doing an overhead kick and let people guess where the ball landed. The winner of the raffle would keep the painting. The painting was on display at Eat the Beat in St Nics for 1-2 months. Will and a few others thought of trying to rig the raffle but the person they sent pulled out at the last minute as they didn’t feel it was the right thing to do. The painting raised about £200 and eventually went on to be sold for £20,000 years later (Jo).

Katy: Described her encounter with Banksy’s people during the time of the Bristol tension with a new proposed Tesco in Stokes Croft. Chris Chalkley from People’s Republic of Stokes Croft funded a Banksy print to help fundraise. A Banksy contact approached Chris about the collaboration. It was very particular. All the proceeds must go to PRSC, it can only be £5 and they could only print the agreed 2000 [note – i have a signed copy of this as a wedding present…].
The prints were sold at the Anarchist book fair. Katy had asked if it could be sold for £10 as it was clearly going to be a sell out and the money would benefit but was told no. Katy says the experience was clearly very much that Banksy is in control and it must go the way he wants. Katy shared a story about a piece she wrote that never saw the light of day as Banksy censored it, Katy was appalled. The piece was intended for Paul Gough’s book on Banksy and was written as an honest piece that wasn’t meant to offend about Banksy maybe [recanted]. The incident left Katy a little disappointed that Banksy would do this.

Richard: The level of control and attention to detail is astonishing.

Marc: says that Banksy doesn’t have to be socially responsible but his size means that he almost has to. He thinks Banksy is very aware of his early start as a vandal and is now ironically part of the art world.

Richard: questions how much control Banksy really his over his own image and ability to affect anything.

Will: agrees broadly with Marc and that Banksy’s unique selling point is his leftie/punk

Marc: Says to answer the question you need to understand Banksy and he thinks punk was a big influence. For example Banksy and his contacts would have known the queue to buy the Tesco posters would have been chaotic and they probably like that. Hence why they didn’t stop people buying more than one.

Richard: If Banksy cares then why wouldn’t he allow a second print run, knowing it would have greatly helped?

Katy: Says it is sad that more people in the audience don’t think Banksy has a responsibilty as she thinks not only does Banksy but all of us should be helping each other and the planet. Banksy is the left-ing voice the media can’t resist. Katy def thinks Banksy would be left-wing and is very Bristol i.e. d.i.y with Marc saying Banksy is capitist. Katy doesn’t see addressing social issues and making a living as being exclusive.

Will: If Banksy making the news helps highlight a cause that is enough and is helping.

Audience now join in.

Audience: thinks his work is giving back to the community and showing we can take it further.

Richard: If he was Batman he’d have a charitable Wayne foundation surely?

Marc: Part outlaw, part capitalist

Richard: During the mobile lovers episode he thinks it was clear that Banksy only got involved as he was forced into it and that the piece wasn’t meant to be removed or sold.

Marc: Dismaland has lots of local people involved which shows social responsibility.

Richard: During the Banksy vs Museum exhibition Oxfam and the city benefited. Also the sale of advertisement opening tools for ads hells shows his view on advertising and his radical/left stance. However at the end of the show, all the works were sold.

Katy: Perhaps Banksy could be more helpful.

Audience: everyone has responsibility, especially with some power, influence and money. Being negative towards Banksy is a defence mechanism [claps from audience].

Audience: missing the point. Feels that Banksy is about making you think for yourself.

Audience: His work raises awareness when it disturbs us and his work is disturbing.

Audience (Chris Chalkley): we all need to be thinking of the arts as a movement to help. The techniques Banksy uses re purposefully the same as corporations. We should all be thinking about how to tackle keeping ownership of the visual spaces in the city. So much is now being hidden behind advertisement hoardings e.g. Bear at the end of the M32. We should heed the message from the Banksy piece laugh now but one day we’ll be in charge.

Audience: Banksy really appeals to everybody. The converted in the room but also the new people to his work.

Richard: The positioning of pieces at Bus height shows he is thinking of the average person not just car drivers. The Mild mild West piece in Stokes Croft was in response to the police breaking up a party.
Marc: Saw Dismaland as a return to form with the messaging, appeal and humour, even though the media missed the point. He thinks the GCHQ piece would really have annoyed him as it caused a headache for the family living in the house and this wouldn’t be be what he wanted.

Richard: the press didn’t like the dismal dismaland people

Will: His presence is important to the city.

Audience: He is a national treasure.

Audience: There is a battle for public spaces.

Chris: We should be fighting this attack on the visual public spaces – he turned down a lot of money when advertisers wanted to place ads around the bear pit in Bristol. Big corps should kindly go away

Katy: Sees Banksy as one of us.

Summary of West of England Retail Day, Bath

Yesterday I spent the day in Bath with around 35 other people to focus on retail. In the morning we were hosted at the Holborne Museum and three of delivered 20min sessions on the state of play with us. my slides as ever are freely available. I spent my time explaining how in the blazes a nerd become responsible for overseeing Bristol Culture’s retail and what it’s like to have shops spread across the service. If I had to sum it up as an elevator pitch it would be: our shops needed root and branch overhaul, I Meddle a  lot, Retail thinking are fantastic, my team are along for the ride, I hate moving stock across the city, stock from 1983 is indicative of the scale of the problem and this year we’re back to making a profit!
I really enjoyed hearing Anna Bryant and Mari-Liis, the other speakers grappling with cross Christmas collaborative promotion and measuring success.
The question and answer session had me answering questions about shopify epos and giving suggestions for teaming up to share stock and resources. Two highlights stand out, firstly one of the audience is now disappointed we have improved the shop as they have spent years coming up and photographing our shockingly bad dead stock to make them feel better about their own shop! I think I may be reselling this story for years to come. The second comment was a “challenge” that very small museums don’t have the money to even entertain the cost of shopify which although affordable, is still out of the reach of many volunteer run teams. Point taken. However I responded that perhaps several of them could club together to spread the cost (I hope the small print of the terms of use permit this for voluntary organisations?!). Furthermore Shopify can run from any iPhone/android mobile as well as an iPad and nearly everybody has access to at least one of these. If you don’t have much stock then paper and pen are just as good because ultimately epos like shopify are just a tool that work for retail at scale. If you want to better understand your sales you need to find a way. If I had no money and little time I’d personally use a google spreadsheet and paper.
The questions were a welcome reminder that despite me wishing we were further along with our retail journey,  14 months later since me grabbing the wheel, we have made a leap.
After this session we had a two hour mission to visit 5-6 nearby museums and grab lunch. I was joined by Emma who was v cool to hang out with, chop it up and share our respective experiences. Each shop was well displayed. I did my usual of asking the retail assistants if they knew their own bestsellers  but they never do – worryingly I think we’d fail too. I purchased a tea towel, mug, greetings cards and guidebook from the various shops. Until today I was perplexed at how any small shop turned a profit as the turnover is usually modest. The answer is that retail assistants are normally volunteers which was my “a-ha” moment. This is the same as a self employed person running a stall in effect who doesn’t get paid by the hour regardless of sales.
I made an offer to the room that I’m happy to extend to others:
We’ll provide a small museum or arts shop with our bespoke range on a sale or return basis as I completely understand buying power is very restricted for you. I’d also consider the rest of our range too if you were looking at trying new lines like toys/homeware etc and use our products to test the water. I think that would give you a fair shake of the dice.
We ended the day with a session at the museum of working life on using a retail consultant and sharing between groups what we discovered on our missions.
I came away from the day full of ideas and hope for 2016-17. I met some great people and look forward to visiting them soon.
Thanks for the invite :Liz.
Now where is my pricing gun… (Awkward moment when one of the group said none of the stuff she saw recently had prices on at our museum aargh ).

Wrestling with retail

One of the biggest opportunities for us to earn income and support the service is through retail.

We have two shops that in effect are starting from scratch.

Add a higher than ever achieved income target.

Install an affordable EPOS till system – which i’m told won’t work and i’ll fall on my face.

Watch people shop. Watch them some more.

Talk about retail to anybody who will listen.

Help turn the shops around.

DO the work.