100 days as Head of Transformation

Saturday 11th April 2015 marks 100 days since I started my new role as Head of Transformation for the Bristol Museum Service and therefore, a good time to reflect on the journey to date.

I’ll begin by saying that it is very much the challenge I expected and I’m loving it. I used to say my old job was spinning a 1000 plates and this role is no different, except the stakes are higher and more people are watching. Nobody said it was going to be easy, which is fine by me, as it’s a privilege to be helping a place to thrive (that I grew up visiting) and that was here long before me and will be here long after me.

Although my new position is an internal move and I haven’t left the museum, it immediately felt like a completely new place to be working! Since 2013 when I began working for the service, I’ve had no trouble making myself “responsible”. Ed Catmull, President of Pixar says in Creativity, Inc “you don’t have to ask permission to take responsibility” which is a career tip nugget. Also since I began working for the Bristol service, we are now on our third Director, have been restructured, won Arts Council England MPM funding and expanded our service remit to include the arts and events teams along with the Bristol Film Office, making us now ‘Bristol Culture’ and no longer Bristol Museums, Galleries & Archives, so we have witnessed a fair number of changes!

If I dive for a moment into a few things I’ve done since my start in January it’s clear that my value often isn’t a tangible production line output:

  • Introduced Trello to the wider service AND management team so that no task is left behind
  • Given staff across BCC a discount in our retail shops to encourage buying from within
  • Passed all sorts of decision making to more people to help flatten our structure (to varying success)
  • Put into motion audiences and data front and centre for all
  • Been more visible than ever in the city’s wider culture community
  • Helped Laura ensure management are as transparent as possible by sharing plans and that data and decisions are made available
  • Kept up my weekly blogging
  • Introduced a framework for my team managers to use which includes using Trello, monthly budget kpi reviews, staff meetings and 1:1s
  • Began to identify patterns in our internal behaviour to contribute to our 10 year mission

In addition to my new gig I also got a new boss, scratch that we got a new “leader” – most people don’t need a manager/boss they need leadership. Before Laura had even started she came to our end of year/era wider management team session and laid a lovely straight line that stopped at her feet pointing to the new leader. Since this first meeting Laura has really been a fantastic leader for me personally and stepped up to steering the new Bristol Culture service.  In return, I offer loyality on top the stuff I’ve been mentioning here! What’s been great about working with Laura? Here’s a few of my observations so far:

  • Having clear leadership means I can have the confidence that Laura will fully support me and give me the direction I need
  • Laura hasn’t always agreed with my point of view. I’m not always right so this gives me the safety net of Laura catching mistakes and I recognize Laura is ultimately responsible so I dig that I feel safe in saying my piece then getting a decision I’ll happily stick to – I worry if I only ever get YES as I’m not that good but I feel listened to.
  • We work in similar fashion which is paperless where possible, inbox zero, clarity over waffle, with the same ethos – audience needs which leads to business needs not the other way around etc
  • I recognize I can learn more about running teams and working with wider stakeholders from Laura and I’ve been paying attention.

I genuinely look forward to helping Laura drive our service into the next chapter and transformation is at the heart of a lot of this.

Great leadership? Yes. Support? Yes. Phew! So what of the new role and remit? My task is to ensure we are both enterprising and able to be flexible in how we work to deliver what our audiences need. Since I’ve started I have said ‘yes’ to many things to help empower staff get things done and probably said ‘no’ to as many things that I don’t feel should continue unchecked.

What does he actually do?

The higher up the chain of command you climb the harder it can be to describe what you actually do as it’s often your team who “deliver”. I would hazard a guess that after 100 days even members of the transformation wing may be thinking this as I’ve had much less contact with them than my direct reports. Thus a large part of my job is hidden. So let me bring to the fore some of the detail that is actually pretty instrumental to service delivery even if you can’t see my tool marks. I help us craft vision and then action it.

Being valuable

As Liam Neeson’s character Simon says in TAKEN “I have a particular set of skills” which revolve around the rough edges of responsibility that others can’t or won’t do. Who wants to dig through kpi or visitor surveys seeking patterns and nuggets? I will! Then I’ll know the who, why, what, when and where which is very valuable when making choices on uniforms, programmes, partnerships etc. People buy into trust based on evidence not gut feelings. I like to ask Laura on a regular basis “is there anything I can do for you?”.

Setting standards

I expect and demand a relentless cycle of planning, doing and reviewing of processes. Feel the heat of pressure from your manager? That’s probably due to my input on something I saw that I feel should be changed. If I can see excellence,I want that process frozen for now so we can do it again. I want to know the detail and ask “why” constantly.

Finding constraints

The average member of the team won’t be keeping an eye on the budget, kpi or stakeholder needs but I am. I’ll shape the scope of the work to be done and pass this to your manager. I’ve banged on for years that constraints are everything and you need to know where the edges are.

Having a process

I’ve been told that the average length of service is 14 years which is plenty of time to develop your own ways of doing things! Yet things now aren’t what they were even a few years ago and we need to be constantly refining. This does not mean stopping what works well but ensuring there is a clear rationale aligned to our mission, values and service plan. You may only be one cog but we need the whole machine to work. So I find the grit that’s hampering us. Key to this is a unified process so that self forming team are talking along the same lines and we can identify the bits that work from the bits that don’t. Fading away is the idea you work for one manager in your area. I may need you to help out over in Engagement. These sutle changes in process have my mark on them. The 18 items of what I expect each manager to do with their teams has been designed purposefully to be uniform for all 30 or so staff. These items include having an annual business plan, fortnight reviews, an annual profit/loss sheet, staff development plans and such.

Picking our focus

We “can do anything” is unlikely to be a mission statement that anybody wants to get behind. I often hear folks saying the creativity is an essential ingredient in their role. Yet when I joined there wasn’t a clear focus, this made it very hard to start on any particular problem, giving me that all important creativity. So I chose to focus on helping people to use technology. Now we’re applying the same idea to give the service a focus by clearly developing our mission and values. This will naturally provide us with our overarching focus. Sign up or step off.

Solve hard problems

The easy problems have been solved. We’re now left with the hard stuff. I need to join our loosely connected dots. How should we price an exhibition? How can we measure success? Provide safe scaleable storage for physical and digital items? Work in real partnership with our local, national and international stakeholders? How can we further reduce our dependence on public funding? What are the patterns from all the raw data? One step forward at a time of course.

For example, staff development is a core strand of work we need to transform and I’ve actioned staff across the service to attend events that will keep our capabilities sharp. This needs to move into a more structured and formal programme of work but at least we’re moving forwards – I want to finally implement Open Badges for recognition of skills.
A number of projects are coming into fruition, coinciding with my first 100 days in post, these include wifi, new tablet devices for staff and digital TVs screens for the public and I’ve had lots of positive feedback from the staff about these changes.

What’s been difficult?

I have less time for individuals as my remit has increased which has been tricky. However I’ve been delegating more than ever and I want staff to see this is a positive oppotunity not me passing off work!

The job title is a gift and a curse. It’s good because it can mean many things so I can swap hats quickly to whomever I’m dealing with but it is far less obvious than the old “deputy director”. Apparently in the wider local authority the new title is typically associated with change management and shutting down of work, not a great vein to be aligned with.

I need to find more time to think. I can’t solve a really hard problem if I only have 10 minute windows in my day. From May I’m going back to my hiding places and getting stricter on email traffic. I also plan to choose a problem and commit one hour chunks to only think about that one area e.g. Pricing and patterns are two areas that need attention.

In no small part I’d like to take this opportunity to thank my old leader Vivienne Bennett for allowing me to ask so many questions last year and poke at decisions to help me gain the experience and sharpen my focus needed for this role. Onwards to the next 1000 days.

UPDATE: Laura Pye has written about her first 100 days

Week 90 at work

This week I managed:

  • Failed to appoint a new retail manager so we move to plan B
  • Collaborating with Sarah Prag on new ways of working and building digital capacity
  • First day off since August whoop
  • Chopped it up with Kevin O’Malley from the City Futures service about partnering on smart cities projects, sharing our approaches and generally shipping products
  • Reviewed our 2015-16 requirements with IT Services which includes large digital storage needs
  • Attended the quarterly Modern Record Office and Archives staff meeting – they love stats
  • Contributed to the bi-monthly service programming meeting
  • Agreed in principle our 2015-16 marketing plan and better ways of working with our reduced design hours allocation – moving to trello and Basecamp to try and make it better
  • Called Canada to speak with Katie from Shopify about using their iPad POS (tills to you and me) across the service
  • Attended the private view for new M Shed exhibition ‘Open for Business
  • Reviewed the research direction for the Hidden Museum project starting 1st April
  • Blown away by the amazing work that Mark has done to get our digital signage cooking on gas

Week 89 at at work

A week around retail.

 

  • Helen did an amazing job of sorting out our annual retail stock take
  • Agreed 15/16 evaluation priorities
  • Data collection and reviewing our data protection
  • 1:1s and agreeing the generic format for all managers
  • Introduced the Arts and Events team to Trello
  • Quarterly digital meeting taking a look at our roadmap for 2014-2020
  • Enjoyed lunch with my kid who came to visit and we tested the new cafe which gets the thumbs up
  • Workshop day with Our Museum assessors to look at our views on the project
  • Brief chat with Jeremy from Kew about benchmarking each others digital teams
  • Talked about using the discovery phase for new projects
  • Interviewed for our Retail Manager vacancy
  • Got my conflict resolution on – “say it twice you meant it”
  • Missed management team for the first time but Trello held up well and i was kept in the loop due to our lists and commenting – such a great tool!

Next week I hope to progress the over arching vision for retail.

Week 88 at work

As we hit the final month of the year there was quite a lot of flipping from the past to the future in my talks.

  • Agreed our retail approach for Hogarth exhibition which includes sending a brief to local artists for bespoke items
  • Trained 15 or so people on hte basics of using Trello for task management
  • 1:1s with my digital team who are working on breaking down Moved by Conflict, prototyping our digital signage (due April-May), website phase two and more besides
  • Researched exhibition charges so that we could agree the charges for Nature, Camera, Action! exhibition
  • Met the local arts audience group for a catch up and to meet Ann from Audience Agency who gave us an update on the Audience Finder project. The general vibe is that things have changed and we may need to strike out on our own for the kinds of insights we’ll be needing. Using Audience Finder to meet our finding agreement.
  • Explained the new internal room booking system during the all staff meeting which basically uses Outlook calendars
  • Reviewed progress with our catering and venue hire partner Levy, going over the finances and issues
  • Grabbed a post work drink which is always nice
  • Talked Finance and benefits realisation with Kevin from the central service
  • Had a progress review of the website phase two project which is coming along nicely
  • Partly agreed the budget situation for 2015-16
  • Attend the MemoryScapes Tea party at Knowle West Media Centre which was a project to capture memories and objects. The interaction chest was fun.
  • Sat in on a meeting with the ops team and Otis to hear about what is needed to get our 1930s good lift back in action. I learned about lifts which is actually a nice mechanical setup
  • Attended First Friday meet up hosted by Watershed
  • We published two blogs posts about the Hidden museum project – using ibeacons and our first user test

Week 87 at work

Busy.

  • Reviewed what data we collect across the service so that we can implement better performance measurement. Fay did a great job of bringing this together so that we can use a KPI benchmark spreadsheet for staff and our partners Birmingham and Tyne and Wear.
  • Hosted Peter Holloway for his second retail diagnostic visit. We still have posters from the 1980 in stock…
  • Marketing catch up
  • Met my student as producer group to see their visitor counter prototype again which looks slick
  • Toured The Bottle Yard Studios to find out what goes on
  • Visited Exeter to join the South West creative forum quarterly session. Heard about two projects and the upcoming No Boundaries conference
  • Sat with Rosie from Visitor services to see how our teams can better work together
  • Workshop session with fffunction and the learning team to plan improves to their web offer, including online booking.
  • Chopped it up with Claire from Situations about my role, their work and working together

Week 86 at work

Half term this week which meant a VERY busy museum service and quiet offices. Our visitor services did an amazing job.

  • Desktop research of image licensing service Bridgeman – they haven’t emailed me back though so not the best start
  • 1:1’s with the fundraising team so I can better understand the opportunities and challenges on a personal level
  • CMT manager meeting
  • Showed World cultures how to use trello
  • Attended team meetings
  • Agreed to use outlook for room bookings with Fran
  • Took the events manager into our ‘transformation’ area
  • Agreed with Jim from The Audience Agency how we’d chop up our exit surveys so that we can segment our audience
  • Planned the schedule for our retail manager interviews
  • Started to collect our “data” together so that we can get better insights into a whole bunch of stuff!

The art of transformation

“What do you DO mister Head of Transformation?”.

As head of digital my ‘art’ was to “help people to use technology”. Seth Godin says our art is about what you DO that helps other people through your own generosity. In my new role I have a number of teams (scary) that at first glance seem quite different – digital, retail, venue hire and cafe, modern records, fundraising, Archaeological services plus marketing and design, yet the connection to me is very clear; lead those teams (with the wider Bristol Culture service) to make connections with their tribes, be flexible, ship stuff and RUN with it.

Digital team help staff, volunteers and the public to enjoy our services onsite and online, hopefully occasionally saying “that’s cool”. Modern records keep their stuff safe. Shops, make people remember that family day out when they look at that fridge magnet. Get inspired at a conference overlooking the harbour. Gossip over a coffee. Land that dream plot of land. Allow you to be generous and help fund a gallery refurbishment. Build a gallery. Let others discover an event for a first date. Take responsibility.

Week 85 at work

There is only so long you can dodge HR work. This week:

  • Agreed a way forward for our ‘project sign-off’ process
  • Worked in the BaRAS office all afternoon to see and hear about life at the unit – where i squeezed in some HR work
  • 1:1s of various kinds
  • Final budget forecasting of the year
  • Met Claire Zammit from Tessitura to talk all things CRM
  • Talked about our how our digital signage would actually work and agreed to do paper prototypes – our screens are currently on the Arula ship in the Pacific
  • Talked about collecting and using audience data which will be a hot topic for 2015
  • Looked at how we can implement a performance dashboard
  • Showed the fundraising team our audience work and how we can use it together
  • Wrote a thank you to our electrician for all his great recent work

Week 84 at work

Ice or no ice i’m biking to work people so I could:

  • Waved farewell to our retail manager Ollie Rees
  • Did several staff briefings for our visitor assistants about website phase two
  • Enjoyed coffee with Bonnie who works in strategic planning to learn more about both of our areas
  • Interviewed and recruited to one of our vacant retail assistant posts – well done Nicky
  • Took part in the first of many sessions about our service ‘vision’ and 10 year ambitions – survive and thrive
  • Finances, finances and more finances
  • Telephone interview with Museums Journal about our use of Tripadvisor for an upcoming edition
  • Gave my ‘first thoughts’ to my direct reports in our transformation wing of the service
  • Gave Laura the low down on our statistic collection
  • 1 to 1 session with marketing
  • Sat in on our website phase two session dealing with improving our venue hire
  • Literally pulled the doors open for the relaunch of our Gallery four refurbishment
  • My copy of The Really useful edtech book arrived through the post – exciting
  • Played with our prototype hidden museum game for the first time