Reading list 2019

Last year I started quite a few books but only managed to read 7. Let’s hope I find more time this year.

  1. This is Marketing by Seth Godin finished 11 Jan 2019. Paperback ISBN 9780241370148. I always enjoy how Seth Godin manages to make compelling stories to explain how to level up regardless of your resources. I particularly enjoyed the section on direct and brand marketing.
  2. Creativity: Why it Matters by Darren Henley, finished 25 March 2019. Hardback ISBN 9781783963782.
  3. Drive: The Surprising Truth About What Motivates Us by Daniel Pink finished 25 April 2019. Kindle format. A look at how we should move to a new form of motivate that suits the non-industrial work we now largely do. Dan frames motivation around autonomy , mastery  and purpose.
  4. Retail Therapy: Why the Retail Industry is Broken by Mark Pilkington finished 12 May 2019. Hardback 9781472965103. A good summary of the issues facing UK/USA retail industry. The book is easy to read and challenges the industry to make a ruckus. One great a-ha moment for me was that we typically mark products up by 2.4 but with online it should fundamentally be a cheaper as we have less overheads. Also the supply chain should be shorter so yet more reason to reduce the cost for your bespoke range. The last 1/4 alone is worth the book cost.
  5. First Man In by Ant Middleton finished 16th May 2019. Paperback ISBN 9780008245733

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