Reading list 2019

Last year I started quite a few books but only managed to read 7. Let’s hope I find more time this year.

  1. This is Marketing by Seth Godin finished 11 Jan 2019. Paperback ISBN 9780241370148. I always enjoy how Seth Godin manages to make compelling stories to explain how to level up regardless of your resources. I particularly enjoyed the section on direct and brand marketing.
  2. Creativity: Why it Matters by Darren Henley, finished 25 March 2019. Hardback ISBN 9781783963782.
  3. Drive: The Surprising Truth About What Motivates Us by Daniel Pink finished 25 April 2019. Kindle format. A look at how we should move to a new form of motivate that suits the non-industrial work we now largely do. Dan frames motivation around autonomy , mastery  and purpose.
  4. Retail Therapy: Why the Retail Industry is Broken by Mark Pilkington finished 12 May 2019. Hardback 9781472965103. A good summary of the issues facing UK/USA retail industry. The book is easy to read and challenges the industry to make a ruckus. One great a-ha moment for me was that we typically mark products up by 2.4 but with online it should fundamentally be a cheaper as we have less overheads. Also the supply chain should be shorter so yet more reason to reduce the cost for your bespoke range. The last 1/4 alone is worth the book cost.
  5. First Man In by Ant Middleton finished 16th May 2019. Paperback ISBN 9780008245733
  6. The everything store by Brad Stone finished 25 May 2019 paperback ISBN 9780552167833
  7. Good to Great by Jim Collins finished 14 July 2019 Hardback ISBN 9780712676090. The focus is on firstly having the right people,  level 5 leadership and using your Hedgehog Concept.
  8. The Great Reframing: How Technology Will––and Won’t––Change the Gallery System Forever 23 September 2019  Kindle ASIN B0734P4NHV. I found learning about the contemporary art market super interesting and that the digital challenges in the sector are the same as public sector. Interesting too that the market has lots of checks and balances to prevent the usual “disruption” from tech as much of the high end/sought after works are about scarcity and don’t scale. Can/will artists find ways though to break into the art market using tech regardless. Friction is built into every step as part of the game.
  9. Change for Good – using behavioural economics for a better world by Bernard Ross and Omar Mahmoud finished 6 November 2019 paperback ISBN 978-0692064368. The book was a good introduction into the subject of behavioural economics with easy to follow themes and examples. I had lots of aha! moments about how often we’re in autopilot. The idea of System 1 / System 2 for decision making has given me lots to think about.

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