Reading list 2019

Last year I started quite a few books but only managed to read 7. Let’s hope I find more time this year.

  1. This is Marketing by Seth Godin finished 11 Jan 2019. Paperback ISBN 9780241370148. I always enjoy how Seth Godin manages to make compelling stories to explain how to level up regardless of your resources. I particularly enjoyed the section on direct and brand marketing.
  2. Creativity: Why it Matters by Darren Henley, finished 25 March 2019. Hardback ISBN 9781783963782.
  3. Drive: The Surprising Truth About What Motivates Us by Daniel Pink finished 25 April 2019. Kindle format. A look at how we should move to a new form of motivate that suits the non-industrial work we now largely do. Dan frames motivation around autonomy , mastery  and purpose.
  4. Retail Therapy: Why the Retail Industry is Broken by Mark Pilkington finished 12 May 2019. Hardback 9781472965103. A good summary of the issues facing UK/USA retail industry. The book is easy to read and challenges the industry to make a ruckus. One great a-ha moment for me was that we typically mark products up by 2.4 but with online it should fundamentally be a cheaper as we have less overheads. Also the supply chain should be shorter so yet more reason to reduce the cost for your bespoke range. The last 1/4 alone is worth the book cost.
  5. First Man In by Ant Middleton finished 16th May 2019. Paperback ISBN 9780008245733
  6. The everything store by Brad Stone finished 25 May 2019 paperback ISBN 9780552167833
  7. Good to Great by Jim Collins finished 14 July 2019 Hardback ISBN 9780712676090. The focus is on firstly having the right people,  level 5 leadership and using your Hedgehog Concept.

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