Why I share when I donate

I just donated $35 to Charity Water after reading¬†Cutting through Singer’s Paradox by Seth Godin. I had been thinking about going to the pub. I’m pretty sure this was a better use of money today. Anyway the reason I shared this donation with my twitter followers ¬†is not to rub anybody’s face in my deed but it’s sharing out loud that helps spread the awareness of such charities. Without the people who shout about a charity it remains invisible. A charity can only use its marketing effort to plant seeds in a few of us. It’s then up to people who donate to be a marketer, if even only for a few seconds. I’ve seen lots of good folk mention Charity Water but this time i actually put my hand in my wallet. So next time you donate let us all know about it, maybe I can help too.

 

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