I just donated $35 to Charity Water after reading Cutting through Singer’s Paradox by Seth Godin. I had been thinking about going to the pub. I’m pretty sure this was a better use of money today. Anyway the reason I shared this donation with my twitter followers is not to rub anybody’s face in my deed but it’s sharing out loud that helps spread the awareness of such charities. Without the people who shout about a charity it remains invisible. A charity can only use its marketing effort to plant seeds in a few of us. It’s then up to people who donate to be a marketer, if even only for a few seconds. I’ve seen lots of good folk mention Charity Water but this time i actually put my hand in my wallet. So next time you donate let us all know about it, maybe I can help too.