Today in Going global on our digital journey The Guardian announced it will soon move from its current .co.uk web address to guardian.com.
The interesting part is that only 1/3 of the visitors are from the uk and it ‘s a bold move to now address this global opportunity. If a service realises their core audience has changed, many would just bury their head in the sand with that news. It is great to see The Guardian draw a line in the sand and hop over it.