The Guardian has packed its bags and is moving to a new home

Today in Going global on our digital journey The Guardian announced it will soon move from its current .co.uk web address to guardian.com.

The interesting part is that only 1/3 of the visitors are from the uk and it ‘s a bold move to now address this global opportunity. If a service realises their core audience has changed, many would just bury their head in the sand with that news. It is great to see The Guardian draw a line in the sand and hop over it.

 

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