DJ Shadow using mobile

An interview with DJ Shadow’s Marketing manager, in which he details how they are trying to capitalise on mobile at events:

Geo-targeted push notifications on the iPhone app to fans at each venue, asking the fan to take photos of the show. This has been going AMAZINGLY.

On the road with dj shadow – the shadowsphere meets the death star reaching fans online

I like that they are experimenting with new ideas such as geo-targeting, but also solving existing problems such as cash-only merch stalls now accepting mobile payments. This will all be normal in under ten years.

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