personal

Reading list 2017

I read 16 books last year and hope to read 20 this year. My kid is two and I hope my reading rubs off on her. I now sit and read my book as she drinks her night milk. I used to love reading as a kid – a place to get lost.

Below are the books i’ve read throughout the year. You can see my previous reading lists starting with the most recent reading list 2016.

  1. The Good Immigrant edited by Nikesh Shukla finished 16th January. Hardback. ISBN 9781783522941. A series of essays about living in a white world.
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Retail, Shopify

Shopify feature request for two-step

Two-step authentication is one of the tools we should all use to help prevent our accounts being compromised. Shopify now has this feature but its implementation could do with a further feature. At present as the master admin I cannot enforce two-step authentication for staff who have admin rights. I have to rely that individual staff will choose to set this up and/or stand over their shoulder which isn’t going to win hearts and minds!

I would like to request that the master admin account has a way to invoke all admin accounts to be forced to have two-step switched on/set-up to ensure the security of our admin area.

Over to you shopify.

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personal

Remember remember the 5th of December 2016

5th December stung me. I had one important job to do and I made a mistake. I didn’t check the whole piece of work. It was nearly 5pm and my mind wandered to the talk I had to deliver the following day. Instead of my normal line by line checking I pressed “send and upload” and thought nothing of it. Except that work had an error.

In less than 24hrs that error was spotted and I had some explaining to do…or lack thereof. I needed to mark this event on the blog as a reminder to my dear self. By all means blog about successes but remember not to fly too close to the sun.

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Notes

Using a ChangeLog

A good practice I have done since my early days at University is to keep a record of notable changes I make to a project or “thing”. In computing this is super common as changes you make, often to code, don’t work the first few times, so you want to record what you changed to un-break it. The recording is a simple text file which is universally called a “ChangeLog“.

For example during October I changed our online shop shipping costs from being £3.50 to FREE. I have no hope of remembering I did this in a few months time so I make a note of it in my ChangeLog – I write these into evernote but you can use whatever you like. I write each change as follows:

  • YYYY-MM-DD
  • Text documenting the change
  • Name of person making the change if using a shared ChangeLog

In addition to the ChangeLog being useful for my own projects I find it very helpful for my regular 1:1s with my boss/teams, workshops and even when preparing for job interviews.

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Retail, technology

Shopify Retail Tour 2016 Bristol

Busy crowd at Shopify Tour in Bristol

Hosted at Arnolfino on Tuesday 27th September 2016

Myself and Darren popped along to the Shopify Retail Tour to see one of the experts, meet other retail nerds and hear what is new. The whole setup was very slick and I loved the fittings they’d designed for the tour.

At Bristol Culture we currently run four Shopify point of sale (POS) instances across retail (£300K+) , fundraising and Archives.

We had booked a one-on-one session with one of the Shopify support team. We wanted to pick their brains about better ways to run our small empire online and mention a few issues we have with POS.

One of the reasons I chose Shopify originally was due to the added features that third party apps can offer. Our host was fantastic at reviewing our current online shop which has a tiny conversion rate of 0.4% and making having done a test purchase suggested ways to improve:

  • Try out multiple shop inventory apps such as Tradegeeko (for our small £££ expansion) or Stitch labs
  • Quick books for more useful management of our business position
  • Using their newly acquired KIT for third party marketing
  • Free app SEO doctor to see where our online shop could be improved
  • ALT Text app (free)
  • Make it clear that we offer in-museum pick-up of orders
  • Read and action : 50 ways to make your first sales
  • regularly review our abandoned checkout analytics
  • Try Facebook sales Channel (found via report area)
  • Find a better header image
  • Blog regularly to help SEO – ask suppliers too!
  • Photography- keep consistent background
  • Organise products a in range or collection instead of long product pages

The helpful Mailchimp team also showed us 2-3 automation features we’ll be testing very soon to kick start our mailing list efforts.

I was super happy that David Seal from the POS team was at the event and I had the chance to explain how we use POS, some issues and made a few feature requests. I have been following David on Twitter for some time so it is always cool to meet twitter folk.

The new mobile phone version of Shopify was released on Tuesday which finally lets me login to multiple stores without the hassle of logging out on Android. It has only crashed once in 24hrs!

Suggestions/feedback

  1. Our biggest feature request is for the mobile app or bar code scanner to let us quickly scan products on the spot and get sales history. This would really help us review the position of products and any affect of moving, effectively letting us do easy A/B testing.
  2. As with many people i’m baffled that adding Cost of Goods isn’t possible natively within Shopify. How else do you know your profit margin?! it would immediately help you review products and maybe increase or delete a SKU.
  3. I also suggested that Shopify should look into partnering with retail shop fitters for pop-up equipments and fixtures.
  4. POS app can seem slow or unresponsive when our team are busy and we can get the odd crash – tough if it is in its locked enclosure!
  5. The till drawer only opens when we have wifi which sometimes falls over and unless you have the key you are in for a tough sell!

My favourite quote of the evening came right at the end when one of the speakers said “They can’t catch you if you keep running”

Thanks for having us!

#shopifyretailtour

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