As we rapidly approach 2016 i’m still amazed at how many people (organisations are people right?) say they are still yet to get started with “digital”. I’m also still reeling over a comment from a chatting with strangers at the Making Digital Work conference back in October in which I was told “it’s alright for you Zak, you are a senior manager so you can do what you like and make it happen”. That comment hurt me, not personally but my sense of championing “digital” for everybody. I wasn’t always a “boss – who lets not forget has a boss who has a boss and so on”. But I disgress. YOU, yes YOU can do digital. You simply start. You don’t need permission from anybody in your organisation. Pssst people actually like it when their colleagues get stuff done for them.
Here is how I would start to do digital today (1hr to 1 week):
Step 1:Google your organisation
Log out of your google account and search the name of your organisation. What results came back? For me it is our website, followed by a Wikipedia entry about us and then trip advisor.
Both Wikipedia and trip advisor WANT you to use them. Setup an account, review their guidelines and start to review entries. When you spot an error fix it or in the case of trip advisor write a reply to any comments that have 2 stars or less.
There is a good reason that Wikipedia and trip advisor show so highly in the Google results and that is because so many people use them. And you also using it will get your work in front of the many people looking at those websites. You’ll immediately be improving your organisations customer service by keeping an eye on these two website and the wonderful thing is you just did it without a committee. If you don’t feel empowered to even do this then I suggest you leave your employer and I’m not kidding.
Done that? You have just earned your first digital badge and it took less than one hour.
Step two: Simple – copy what others are doing
Organisations like mine recruit people with lots of experience and/or potential. As at this stage I assume the digital team is YOU you probably don’t have others to bounce ideas off. I look at it as an opportunity as there is nobody to tell you no. Instead of giving up, copy what others are doing, that’s how I started. Watch and copy how they respond to tweets, negative comments on Facebook or trip advisor etc. This approach lets you piggyback off much more experienced people and only costs you a bit of time. If you can I also suggest you attend as many of the free evening meet ups that nerds like me speak at throughout the country. You rock up to a pub, buy a drink and listen to a variety of people who love digital so much they want to spread the word or share a problem. I know rocking up to an event on your own is difficult but that tingle of fear is only in your head. You don’t even have to talk to anybody if you don’t want to, just smile and politely clap after the talk.
Step three: Read the GDS service manual
The Government Service Design Manual is the blueprint about how to start and scale a digital service. The brightest minds in the land of digital have produced this resource for YOU to learn on the shoulders of giants.