Podcast 5by5: David Sleight

In Big Web Show Episode No. 66, Jeffrey Zeldman interviews veteran web designer and publishing creative director David Sleight about how traditional publishers can transition to creating successful digital experiences, and the (mostly conceptual) obstacles they will have to overcome to do so.

Topics discussed in this episode include: why publishers alternately blame technology and treat it as a savior; the downside for magazine publishers of Apple’s new retina display; why content thieves may be your best customers in waiting; content-focused responsive design versus printed page emulation; and much more.

Around half way through the episode there is some interesting comments about the need for ‘digital and interactive experiences rather than simply porting the existing model to digital’.

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